The inaugural premiere of JUICE BOX will be the dance party you do not want to miss for Rochester Pride 2021. The party will be held Friday July 16th, at Photo City Music Hall (543 Atlantic Avenue) in their newly revamped space. This is a 21+ event (fully vaccinated only). A portion of the evening’s profits will be donated to The MOCHA Center - Rochester.

JUICE BOX’s music will be provided by three talented local queer DJs, bringing you various flavors and their own styles to carry you on the dancefloor all night long (9PM to 2AM). For this party we’re bringing you pop, house, disco, jersey club, hyperpop, techno, some ass-throwing beats, and some queer favorites. Most of all; you’ll finally get to dance to those top 40 hits released during the pandemic.

We aim for JUICE BOX to be a bright, bubbly, inclusive and affirming space for all to enjoy, especially members of Rochester’s queer community and beyond. Invite and bring your friends! Dress up or down. Be you and come share your love and energy on the dancefloor with us. We plan to make this a night to remember.

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